• Oct 26, 2021
  • Insights

Earnscliffe Strategy Group announces rebrand to Earnscliffe Strategies

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Ottawa, ON (October 26, 2021) – Earnscliffe Strategy Group, a Canadian leader in strategic advisory services, today announced that it has rebranded to Earnscliffe Strategies. The rebrand, supported with a new visual identity, tagline and redesigned corporate website (earnscliffe.ca), focuses on the delivery of client solutions through a multidisciplinary and expert teams approach.

The rebrand signals the evolution of Earnscliffe, led by its third generation of leadership. Founded in Ottawa in 1989, the organization has grown steadily from primarily a government relations firm to a full-service integrated solutions provider with offices across Canada. Significant investment over the last decade to strengthen strategic communications and opinion research capabilities has ensured Earnscliffe is positioned to offer solutions that meet clients’ needs today and in the future.

“At our core are curiosity, experience and research,” says CEO, Craig Robinson, “whether that means qualitative or quantitative public opinion research or best practices in strategic communications, or understanding government relations. It all feeds together to inform strategy based on anticipatory intelligence and unparalleled experience.”

This future-oriented focus and integrated approach are at the forefront of the rebrand’s visual component.  The core service lines and growth momentum represented in the new logo is coupled with the tagline “Thinking Forward” which speaks to the power to anticipate changes and bring about successful outcomes for clients. 

Earnscliffe’s advantage in moving client solutions forward with confidence is rooted in an experienced, agile team that is in touch with the right insights, perspectives and knowledge.

“Our business is our people,” added Robinson. “We’ve always had great people and this rebrand is an opportunity to further highlight the value they bring. Our team includes industry executives, senior government officials, decision makers, award-winning journalists, not for profits, and campaign experts, forming a cross-partisan perspective based on broad and deep experience. This robust diversity of perspectives makes for the best strategic advice with no blind spots. And that’s what positions our clients for success.”