DATA, DIGITAL AND DESIGN
Data-driven strategy. Creative execution.
Three integrated capabilities that drive results.
Reaching the right audience with the right message at the right time requires data, creativity, and flawless execution.
Data, Digital & Design combines the strategic rigor of political campaigns with the creativity of consumer marketing. Not guessing at messages or audiences, but using research and platform data to inform approaches, ensuring resources target effectively.
Audience-centric strategists develop customized messaging and targeting that reflects real motivations and behaviors. Everything is handled in-house (research, creative, media buying) enabling quick adaptation when circumstances change.
DATA, DIGITAL AND DESIGN
Opinion research and analytics
Data-driven insights that inform strategy.
Great campaigns start with great insights. The research team brings together quantitative rigor and qualitative depth to understand not just what people think, but why they think it and how to change it.
From custom polling to audience segmentation, from perception audits to campaign measurement, Earnscliffe provides the intelligence needed for confident decisions. The bi-weekly omnibus and Indigenous Insights portal offer cost-effective ways to track trends and test messages.
Every research project designed with action in mind. Not just data delivery, but strategic recommendations that drive results.
Core services
Custom research and polling
Tailored studies answering specific questions.
Audience segmentation
Understanding distinct groups and motivations through Threadlines psychographic targeting.
Perception audits
Comprehensive assessment of reputation and positioning.
Brand, narrative and message testing
Validating ideas before investment.
Campaign performance measurement
Real-time optimization and ROI tracking.
Indigenous Insights
9+ years of comprehensive data.
DATA, DIGITAL AND DESIGN
Digital strategy and campaigns
Precision targeting that drives engagement and action.
Amplifying messages on the channels audiences use, with precision targeting ensuring every dollar works harder. Digital campaigns combine political campaign expertise with consumer marketing sophistication.
What makes the difference: political veterans turned digital experts who understand urgency, know how to mobilize audiences, and measure everything. In-house media buying provides control over every campaign aspect, optimizing in real-time based on performance data.
Threadlines, the proprietary audience micro-targeting platform, identifies and reaches specific psychographic segments with messages tailored to values and behaviors. The same approach that wins elections, applied to business challenges.
Core services
Advocacy and awareness campaigns
Mobilizing support and driving action.
Audience micro-targeting (Threadlines)
Precision targeting based on values and behaviors
In-house media buying
Direct control for maximum flexibility and efficiency.
Content strategy
What to say, when to say it, where to say it.
Social media community management
Building and engaging communities.
Online coalition building
Creating movements that matter.
DATA, DIGITAL AND DESIGN
Creative and design
Making complex simple, making simple memorable.
Great design works hard. The creative team transforms complex information into compelling visuals that engage audiences and drive action.
From brand development to data visualization, from reports that get read to videos that get shared, combining strategic thinking with creative excellence. Every piece created to achieve specific objectives, whether building awareness, changing perceptions, or driving conversions.
In-house capabilities mean faster turnaround, better strategy integration, and creative that’s always on-brand and on-message.
Core services
Brand development
Creating identities that resonate and build loyalty.
Report and document design
Making information accessible and engaging.
Web development
Digital experiences that convert visitors to supporters.
Campaign creative
Concepts that capture attention and drive action.
Data visualization
Making numbers tell compelling stories.
Videography and motion design
Bringing messages to life through video.