Strategic planning

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Helping organizations refine their purpose and set priorities so they can achieve their goals

Our team of experts can help you build a successful strategy that creates a desired pattern of decision making and allocation of resources across your organization. 

At its most basic, our approach to strategic planning is to begin by developing a common understanding of the vision and goals of the organization, and then to develop a strategy and priorities to achieve the vision and goals. The outcome is an evidence-informed, data-backed and goal-driven strategic framework. 

Customizable + scalable

Our strategic planning process includes a clear framework that describes the purpose, stakeholders and the ambition of the work. We create a plan that can be used as a communications tool to create a shared understanding of your mission and vision among all stakeholders. 

We know that building a strong foundation for your organization means aligning plans, priorities, stakeholders and resources. Together, we’ll create a strategy that will lead to measurable success. The approach we use typically includes the following components – customizable/scalable to different organizations’ needs. 

Opinion research

Leverage surveys and stakeholder perception audits, as well as focus groups and online communities when relevant, for data-backed decision-making

Staff + community engagement

Workshops with staff, stakeholders, and community members to develop SWOT and other assessment tools 

Board/council/leadership engagement

Two-way engagement and information sharing with appropriate leadership groups throughout the process, and facilitation of strategic questioning, consensus building and priority setting to collect input on strategic choices

Strategic reporting

Iterative analysis and synthesis that is implementation/operations ready and tied to deliverables and key performance indicators

You’ve got big aspirations.
We’re here to help you get there.

When you work with us, you can be confident we’re examining the full cycle of strategic planning to create an evidence-informed, data-backed and goal-driven strategic framework customized to your needs, and where you want to go. 

Your Earnscliffe team

Greg Wilkinson

Communications Lead

Doug Anderson, CAIP

Opinion Research Lead

Stephanie Constable, CAIP

Opinion Research Lead

Allan Gregg


Anna Lilly


Cam McAlpine, APR


Kiki Cloutier


Katie Shaw


Patrick Kennedy


Why Earnscliffe?

Earnscliffe’s people are leaders in solution delivery and masters of their fields. They are our advantage, and they will become yours.  

Our government and public policy team understands the process, players and timing to position your team as innovative thought leaders and help you drive change. Our opinion research team ensures our work is underpinned by the data and insights that allow us to deliver clear and actionable recommendations. Our strategic digital and communications team know how to move opinions, generate momentum and connect with key audiences.  

Your situation is unique to you. Earnscliffe’s purpose-built teams and adaptable approaches have a 30-year track record of delivering strategies which will set you up for success. Put simply, our team will get it right so you can move forward with confidence.