Janessa is a seasoned communications professional with experience developing and executing communications programs for a variety of industries, including healthcare, non-profit, technology, government and professional services. She has executed and managed strategic programs for national, regional and local clients, which improved their position in the market and differentiated them from competitors. Janessa serves as senior lead on a number of accounts across multiple industries and leads the firm’s digital communications practice.
Janessa previously led media relations at two large, non-profit organizations (Sinai Health Foundation and SickKids Foundation) and worked with donors and stakeholders across Canada to raise awareness of the need to fund health care for children and adults. Janessa developed and implemented strategic communications plans for awareness campaigns and major gift announcements and worked on issues management and crisis communications in the non-profit sector.
Her experience also includes creating extensive internal communications plans and developing digital and social content strategies.
Janessa graduated from Carleton University’s Journalism program with a combined honours degree in journalism and English. She is fluent in English and French.