OPINION RESEARCH
The right insights at the right moment.
Opinion and market research is essential
Understanding what people think, who they are, what drives their thinking and what can shift their views or activate their engagement – that’s where we start.
Our team brings deep quantitative and qualitative research expertise, giving you a clearer understanding of opinion, and the nuance behind how those opinions are formed, on your issue. We measure reactions that can shape campaigns and strategies, regardless of whether you need to be concerned with the entire population or just a handful of decision-makers, influencers, or stakeholders.
We turn that research into strategy; informing tactical approaches and sharpening their effectiveness. When this knowledge is developed with, and for, our integrated offerings, the results are even greater: sharper research, stronger strategy, better outcomes.
OPINION RESEARCH
Core services
We provide the right insights at the right moment.
Public opinion environment assessment
Audience insights backed by qualitative and quantitative research.
Policy/ program formulation, evaluation and analysis
Analysis that informs policy, programs and strategic decisions.
Product/ service/ concept testing and evaluation
Test the market interest in your new or existing product or service.
Exploratory and secondary research
Expert analysis and review of existing or original co-designed research.
Issue awareness and impressions/ perceptions
Determine how your organization or project is perceived.
Client/ user/ member satisfaction and consultation
Identify what needs to be done to increase membership, retention and satisfaction.
Message and advertising testing and evaluation
Find precision and effectiveness in your communications tactics.
Brand, reputation and positioning research
Our analysis will help you define, change or build your brand and reputation.
Stakeholder consultation
Understand the unique perspectives of your key audiences to help present your issue, proposal, or project.
Risk or crisis management
We gauge the magnitude of the situation, identify the audiences that matter, test messaging and monitor how the crisis evolves.
Specialized research solutions.
Make smarter decisions with research that’s timely, reliable and accessible. Whether you’re looking for nationally representative public opinion data or deeper insights into Indigenous perspectives, our syndicated solutions provide dependable intelligence to inform strategy, policy and communications.
Earnscliffe Omni
The Earnscliffe Omni offers fast, actionable insights which help you make data-backed decisions without the longer timeframes. Offering nationally representative data at a compelling price point, the Earnscliffe Omni is the answer to your research needs.
Indigenous Insights
At the forefront of Indigenous opinion research. Indigenous people in Canada face unique opportunities and challenges, and with increased and widespread commitment to advance reconciliation efforts, it has never been more important to develop a greater understanding of the public opinion environment among Indigenous Canadians.