Opinion research

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Getting answers by asking the right questions

Whether you need to respond to, anticipate or change opinions of any group of people, our research provides you with a thorough understanding and clear, actionable recommendations.

Our team leverages powerful, effective research methodologies – quantitative and qualitive – to provide deep knowledge, unique insight and intelligence that enable us to consistently create successful strategies.

An integrated approach

Our research team can dig into how many people think what, who they are, what drives their thinking and what can affect their views – this helps us create for you a reliable road for the optimal opinion environment. Our team has the tools and expertise to provide you with a greater understanding of the subtleties and nuances of your issue or the reactions that can be generated by campaign materials or messages – regardless of whether you need to be concerned with the entire population or just a handful of decision-makers, influencers or stakeholders. We know how to steer your strategies, choose your tactical approaches and improve their effectiveness, and when this knowledge is developed with and for our integrated strategic communications, digital and government relations colleagues, the results are exponentially greater.

You’ve got objectives; we can help

When you work with us, you can be confident we’re conducting research that is best suited to help you better understand your issue, and unlock the potential opportunities. Types of research include:

Public opinion environment
Stakeholder/member audit + consultation
Communications strategy development
Message + creative testing + development
Brand + reputation audit
Policy/program/product development
Crisis/risk management
ESG prioritization + performance

Your Earnscliffe team

Doug Anderson, CAIP

Opinion Research Lead

Stephanie Constable, CAIP

Opinion Research Lead

Allan Gregg


Eli Yufest


Elly Alboim


Gregor Sharp

Senior Consultant

Lisa Muzzin


Merriah Michel, CAIP

Senior Consultant

Why Earnscliffe?

Earnscliffe’s people are leaders in solution delivery and masters of their fields. They are our advantage, and they will become yours.  

Our government and public policy team understands the process, players and timing to position your team as innovative thought leaders and help you drive change. Our opinion research team ensures our work is underpinned by the data and insights that allow us to deliver clear and actionable recommendations. Our strategic digital and communications team know how to move opinions, generate momentum and connect with key audiences.  

Your situation is unique to you. Earnscliffe’s purpose-built teams and adaptable approaches have a 30-year track record of delivering strategies which will set you up for success. Put simply, our team will get it right so you can move forward with confidence.