For the past several years, Megan has built and led digital and public affairs teams that specialize in digital campaigns and tools, including the integration of AI and advanced audience targeting methodology through paid and organic media.
In her current role, she helps clients translate challenging policy solutions and brand stories into effective digital marketing and advertising campaigns that support advancing government relations efforts and moving public opinion. She has advised and executed national advertising campaigns for clients in a range of industries and sectors from defence and telecommunications to life sciences and unions.
In her political career, she worked for Cabinet Ministers of International Trade and Innovation, Science and Economic Development in both issues management and parliamentary affairs capacities. More recently, she has provided digital and research expertise to provincial and federal election campaigns.
By combining her knowledge of politics and strategy with a commitment to using research, she helps craft narratives that establish successful advocacy strategies and powerful public affairs campaigns.
Megan is the former President of the Government Relations Institute of Canada (GRIC). She is currently an instructor with the Carleton University Master of Political Management (MPM) program.