TransLink
An integrated government relations and advocacy campaign.
Client
Metro Vancouver Mayors’ Council
Tactics
Opinion research
Government relations
Media relations
Communications planning
Social media management
Paid marketing campaigns
Executive thought leadership
Creative production
challenge
Secure government funding and garner public support.
With a 10-year transit expansion plan, the Metro Vancouver Mayors’ Council was looking to secure funding from the federal and provincial governments and shore up public support. Its first priority was to move up federal funding support for TransLink, the region’s transit agency, from 2026 to 2024.
The Earnscliffe team embarked on a planning exercise that began with research including a public opinion poll and stakeholder interviews to assess levels of awareness and support of the new transit plan, and examine the state of the relationship between TransLink, the mayors, and key stakeholders in the community.
strategy
An integrated advocacy campaign targeting government and the public.
Multiple teams have been engaged in the project from our Opinion Research, Government Relations, and Communications + Digital service lines. Solutions included: opinion research, government relations, media relations, communications planning, social media management, paid marketing campaigns, executive thought leadership, and creative production.
This informed the TransLink strategy and the creation of messaging. The Earnscliffe team then did focus group testing of advertising and branding, resulting in the creation of the Access for Everyone campaign. Part of this work includes Indigenous relations, creating an Indigenous relations strategy for the mayors.
