Patricia is a creative director who flows between high-level strategy and hands-on execution. Just as comfortable mapping out brand strategies as she is perfecting the tiniest design details, she has the versatility to adapt to a broad range of creative needs, from designing ads to writing headlines to rallying a creative team. She believes in doing good design for good causes, helping transform ideas with purpose to get results for clients.

As Creative Director of Digital at Earnscliffe Strategies, Patricia leads a design team dedicated to building enduring brands and data-informed digital campaigns that move both people and policy. She collaborates with digital strategists, data analysts, researchers, policy experts and creative specialists to tackle complex projects from every angle. With this strategic mindset, she excels at shaping stories that break through the noise in digital, social, and traditional advertising media. 

An expert in designing for digital advocacy causes, she has led the creative for campaigns with some of Canada’s biggest industry associations for diverse clients across tech, healthcare, non-profit, education and natural resource sectors. Patricia’s foundation as a designer at the Canadian Observatory on Homelessness ignited a passion for cause-based work. Her blend of experience working with academics and at marketing agencies makes her lead with curiosity, while finding practical solutions that work in an ever-changing digital landscape.

Her creative work has earned industry recognition — including a punny campaign for Croplife Canada (Best of CAMA), Toronto Public Library children’s brand (Applied Arts, Red Dot Awards) and a digital Housing-First toolkit for the Mental Health Commission of Canada (GTech Conference, Adobe Showcase).