Cam McAlpine is a respected strategist and communicator with a proven track record of establishing mutually beneficial relationships between organizations and their stakeholders. He builds value for his clients by focusing on aligning strategy with corporate goals in support of reputation management, organizational progress and growth. He is recognized for his integrity and ethical approach to communicating transparently and effectively, and providing prudent analysis and trusted executive counsel, while remaining alive to broader policy, political and cultural contexts.

Cam has an extensive background in media complemented by broad communications experience at all three levels of government and in the private sector. Cam is a trusted adviser to executive and senior management, with specific experience in the practice areas of strategic planning, issues management, crisis communications, stakeholder engagement and community relations.

He holds an Honours BA from Simon Fraser University and received his Accreditation in Public Relations (APR) from the Canadian Public Relations Society (CPRS). He currently serves as CPRS National President and on the Canadian Mental Health Association (Kelowna) Board of Directors