Arefeh is an experienced communications and PR specialist with expertise in developing and executing impactful strategies for clients across technology (B2B/B2C), financial services, real estate, and consumer product industries. She has supported award-winning campaigns for high-profile brands, like SodaStream and Dove, showcasing her strong skills in media relations, crisis management, and strategic communications. 

Arefeh excels at managing complex projects, aligning stakeholders, and crafting narratives that drive engagement, promote strategic priorities, and support organizational goals. Her ability to foster brand leadership and deliver results makes her a trusted communications professional.

Arefeh completed her Bachelor of Public Relations degree at Humber College in 2021.