Simon is a well-versed public opinion researcher and communicator with ample experience using data to tell compelling stories. He brings a unique combination of academic, journalistic, and managerial experience to the table, with a background that gives him the nuanced perspective needed to prosper in the fast-moving and detail-oriented public affairs and public policy environment.

Simon researches and writes about political marketing, political communication, and journalism history. In particular, his research and writing has explored data-based microtargeting strategies, tribal marketing tactics, wedge politics, voter apathy and anger as increasingly effective, although corrosive, motivating factors in contemporary political discourse.

He holds both a PhD and an MA in Communication Studies from Carleton University’s School of Journalism and Communication where he has taught hundreds of students the intricacies of conducting rigorous quantitative and qualitative data analysis.

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