Introducing Threadlines
by Earnscliffe

REACH THE RIGHT PEOPLE. DRIVE THE RIGHT RESULTS.

THREADLINES

is our proprietary digital audience segmentation model that goes far beyond traditional demographics. It helps untangle who is most likely to act, engage, or advocate – weaving a threadline of connection to effectively reach them online.

WHAT WE OFFER

WHAT WE OFFER

Audience discovery

We use cutting edge research and digital analytics to uncover which audiences are most likely to:

  • Share and comment on your content
  • Sign up for your newsletter or initiative
  • Donate to your cause
  • Take political or consumer action

Smart targeting

Our model bridges public opinion data with platform-specific targeting. That means we can tell you:

  • Who to reach
  • Where to reach them
  • What messages will move them

Action-based threads

We don’t just segment by age, gender, or region. We cluster audiences by behaviour and mindset – like advocacy potential, likelihood to donate, or digital influence. This helps us tailor your campaign to achieve real results.

WHAT WE OFFER

Audience discovery

We use cutting edge research and digital analytics to uncover which audiences are most likely to:

  • Share and comment on your content
  • Sign up for your newsletter or initiative
  • Donate to your cause
  • Take political or consumer action

Smart targeting

Our model bridges public opinion data with platform-specific targeting. That means we can tell you:

  • Who to reach
  • Where to reach them
  • What messages will move them

Action-based threads

We don’t just segment by age, gender, or region. We cluster audiences by behaviour and mindset – like advocacy potential, likelihood to donate, or digital influence. This helps us tailor your campaign to achieve real results.

WHAT WE OFFER

Audience discovery

We use cutting edge research and digital analytics to uncover which audiences are most likely to:

  • Share and comment on your content
  • Sign up for your newsletter or initiative
  • Donate to your cause
  • Take political or consumer action

Smart targeting

Our model bridges public opinion data with platform-specific targeting. That means we can tell you:

  • Who to reach
  • Where to reach them
  • What messages will move them

Action-based threads

We don’t just segment by age, gender, or region. We cluster audiences by behaviour and mindset – like advocacy potential, likelihood to donate, or digital influence. This helps us tailor your campaign to achieve real results.

WHY IT WORKS

WHY IT WORKS

Real data, real impact

We use cutting-edge research and digital analytics to uncover. Our segmentation threads the needle, built from national survey data, enhanced by our digital team’s real-world platform insights. That means you’re not guessing–you’re acting on evidence.

WHY IT WORKS

Customizable + campaign-ready

Use Threadlines to quickly build a digital campaign that targets your most valuable audiences—without reinventing the wheel. Need a fast rollout? We’re ready to go.

READY TO FIND YOUR AUDIENCE?

READY TO FIND YOUR AUDIENCE?

Let’s work together to identify your most influential digital supporters and make sure your message gets in front of them at the right time, in the right way.

Talk to us about Threadlines and how it can help your next campaign.

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WHY EARNSCLIFFE?

We are Canada’s leaders in strategic communications, government relations and opinion research. This is no small claim, but it’s one we own every day. For more than 30 years, we have been helping our clients achieve their goals in public affairs. We’re ready to help you move forward.