About Indigenous Insights
Since 2016, Earnscliffe has conducted Canada’s premier subscription-based quarterly study of Indigenous public opinion. With 500 Indigenous participants surveyed every quarter, Indigenous Insights represents the most comprehensive ongoing research into Indigenous perspectives across Canada.
A study grounded in respect
We approach this project with great humility, respect, and an enduring commitment to the highest standards of research excellence. We appreciate that undertaking research with Indigenous peoples living in Canada cannot be done without an understanding of how research historically was used in the service of imperialism, and that many of the consequences of this are still present today.
At Earnscliffe, we are mindful of these issues and committed to an ongoing process of learning and improvement. We regularly seek cultural guidance from external stakeholders and work with Indigenous suppliers in the execution of this study.
Research design
Quarterly national survey
500 Indigenous respondents every quarter
Nationally representative sample based on 2021 census
Conducted in partnership with Indigenous Link
Includes First Nations (on- and off-reserve), Métis, and Inuit respondents
Quotas based on gender, age, and location
Explore the data
Tracking data
With tracking data going back to 2016, Indigenous Insights offers a wealth of insights:
- Top issues facing Canada and Indigenous peoples living in Canada
- Performance metrics for governments and advocacy groups
- Indigenous standard of living, outlooks, and future perspectives
- Key insights on how the Indigenous opinion landscape has shifted
In-depth analysis
Each wave explores key issues in detail, including:
- Reconciliation/ The United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP)
- Self-governance and nation building
- Indigenous economic prosperity
- Perceptions of corporate Canada
- Cost of living
- Approaches to consultation and engagement
- Employment and economic development priorities
CURRENT AFFAIRS
Fielding every quarter, Indigenous Insights provides fresh data on emerging issues of today.
Who benefits from Indigenous Insights
Clients use the data to:
- Inform Indigenous engagement strategies
- Understand brand health and equity among Indigenous peoples
- Support regulatory and government relations purposes
- Test Reconciliation and Indigenous relations policies and approaches
- Move beyond assumptions with real understanding
Become a subscriber
All subscribers receive:
- Narrative PowerPoint report with our Executive Summary In Focus report (in English)
- Complete data tables in Excel (upon request)
- Custom cross tabular results (upon request)
- Presentation of results via web/video conference with Q&A
- Opportunity to suggest topics of interest
- Access to purchase proprietary questions (annual subscribers get priority)
- Annual retrospective summary with Earnscliffe commentary (annual subscribers only)
Standard annual subscription
Four quarterly reports with full subscriber privileges.
Proprietary questions
Limited questions available exclusively to annual subscribers.
Member organization annual subscription
Economical option for multiple internal users within the same organization.
Sample boost
Regional oversamples available for annual subscribers (assessed case-by-case).
Allan Gregg
For Indigenous Insights, we are fortunate to be able to draw on extensive internal expertise. Our team of professionals includes Allan Gregg, who worked with the Truth and Reconciliation Commission as well as with various organizations advocating on behalf of Indigenous peoples.
Allan is among Canada’s most recognized and respected researchers, strategists and social commentators. He developed his reputation first as a pioneer in political polling and began applying his skills to private sector clients, associations and agencies. Allan has a talent for helping clients get to the heart of any issue – and then find an effective way forward.
Why Earnscliffe?
We are Canada’s leaders in public affairs, public relations, opinion research, digital and design. This is no small claim, but it’s one we own every day. For more than 30 years, we have been helping our clients achieve their strategic goals. We’re ready to help you move forward.
