Sally is our Principal – Operations, and works with our national team to help manage the company’s growth and diversification to better serve client needs.

A solutions-oriented leader with a team-focused and entrepreneurial mindset, Sally brings over 20 years’ experience in business development, project management, marketing and team building. Her diverse background – spanning the construction sector, talent recruitment management, nursing and most recently growing a leading Canadian news service – contribute to her wealth of creative management excellence.  Sally excels in building strong and diverse business teams in competitive markets. She is a recognized leader in business strategy, communications, sales & business development, human resourcing, and both crisis and event management.

Prior to joining Earnscliffe Sally served for 6 years as Deputy Publisher at iPolitics, one of Canada’s most innovative, independent multi-platform news organizations.  There she diversified product lines, revenue streams, and helped build the company from a start-up to a celebrated success story in the news media marketplace.

Sally is the Past Chair and remains on the board of the WCT- NCR (Women in Communication & Technology – National Capital Region) where she created and launched a national mentoring program. She is currently working on the development of a communication initiative called Her Words Our Wisdom, focused on helping women progress their careers through collaboration.

In 2019 she won the National WCT Leadership Award.

In 2018 she took on a new role as Chair for the Bruyère Research Institute (BRI) who focus on research to improve the care of aging Canadians and vulnerable populations. Here she leads a board dedicated to the innovative work and continued growth of the institute.

Sally is also a committee member of CCWPF – Canadian Committee for World Press Freedom who are committed to the celebration of World Press Freedom Day and to advocate on behalf of freedom-of-expression.

Born and raised in Scotland, Sally studied business in Durham, England and emigrated to Canada in 2005.