Lior is a Creative Strategist and Emmy Award Winning Producer, with extensive experience in Branded Content, Digital and Integrated Marketing, bringing over 15 years of experience running cross-functional production and creative teams in the United States and Canada.

Lior moved to Toronto from New York City, where he was overseeing production and brand partnerships for NBC Universal, leading the development and execution of innovative branded initiatives and commercials, in service of NBC’s advertising clients (Lexus, Pfizer, Chrysler and many other Fortune 500 companies.)

Since moving to Canada in 2016, Lior has been Director of Digital Content and Head of Brand Films at new age agency Media One Creative and spearheaded the creation of Bolt Content, an in-house production arm within ad agency Juniper Park \ TBWA, servicing clients such as CIBC, Nissan, Pepsico and others.

In addition to commercial work, Lior is passionate about cause-based marketing and he has worked with charities, institutions and non-profit organizations around the world, to turn data insights into fascinating long-form content, for distribution on paid and earned media, airing on major VOD platforms globally.