Earnscliffe Strategy Group
 
< prev     next >
 

Doug Anderson, CMRP
Principal

With more than 20 years of experience, Doug Anderson is a seasoned researcher on public affairs and public policy issues. Whether on behalf of the public, private, and non-profit sectors, or non-governmental organizations, or the academic community, Doug has conducted studies on most major policy issues. Doug helps clients clearly understand the public or stakeholder environments they face and ensures that research programs are designed, executed and leveraged to maximum strategic benefit. He is an expert at applying advanced analytics to uncover valuable and actionable insights.

In January 2015, Doug returned to Earnscliffe where he began his career and worked from 1991 to 2000. Between 2000 and 2004, Doug ran Corum Research before joining Decima Research (later renamed Harris/Decima and Nielsen) to help build one of the country’s most valuable online research panels. Doug worked at Decima for 10 years and for the last five years he co-lead the company’s Canadian Public Affairs practice. In that role, he oversaw a team of a dozen researchers who conducted more than 100 studies each year covering a wide array of issues including health, natural resources, energy, the environment, transportation, travel and tourism, international trade, service satisfaction and employee engagement.

Doug holds a Bachelor of Arts in Political Science from Carleton University. He is an active member of the Marketing Research and Intelligence Association (MRIA) and is a Certified Marketing Research Professional (CMRP); the MRIA’s designation recognizing a high level of knowledge and capability in marketing research theory and practice and adherence to rigorous ethical standards.

He has participated on numerous industry panels and forums and has often appeared in news media commenting on research findings and trends in Canadian public opinion.