Allan Gregg is among Canada’s most recognized and respected researchers, strategists and social commentators. He has played a central role in dozens of campaigns over the last thirty years. His unique talent is to develop research-based strategies and then translate them into all aspects of campaign management – from policy and speeches to media relations; from communications and advertising to targeted grassroots campaigns. He developed his reputation first as a pioneer in political polling and began applying his skills to private sector clients, associations and agencies. Allan has a talent for helping clients get to the heart of any issue – and then find an effective way forward.
Allan adds depth to Earnscliffe’s research offering and brings his expertise to an already diverse national team. He will assist clients on a full range of issues whether they are looking to respond to a crisis, reframe a public debate or manage their brand or reputation over the long-term.
He founded Decima Research in 1979, co-founded the Strategic Counsel in 1995 and was the Chair of Harris-Decima from 2007 to 2014. A founding shareholder of Canada's children's network, YTV, he also served as chair of Toronto Film Festival and the Walrus Foundation. Allan sits on General Motors of Canada's Advisory Board and is a past director of the Public Policy Forum, the Art Gallery of Ontario and The Writers Trust.
From 1993 to 2013 he hosted the TVO talk show “Allan Gregg in Conversation with…”, and for over a decade was a regular participant on CBC's “At Issue” panel.
Allan is a recipient of the Public Affairs Association Award of Distinction. In October 2012, he was inducted into the Canadian Marketing Hall of Legends and the same year, he was named as Adjunct Professor to Carleton University’s Schools of Public Administration and Political Management.