Many firms claim to offer senior strategic advice.
But as sophisticated clients have learned, effective strategic advice – guidance you can act on – is rare. It requires a combination of skills and deep experience. It is grounded in research, analysis and insight. And that research needs to deliver more than metrics, spreadsheets and thick slide decks.
Those clients who face complex, high-risk challenges often find that the advice they receive lacks analytic rigour, specific to their precise needs. They are also often frustrated by research that lacks the insight that comes with managing the issues their organization faces.
That is why Earnscliffe re-defined what the field of quality strategic advice grounded in research expertise looks like in Canada.
Typically our research studies fall into one of the following four categories:
We are uniquely qualified to help you understand how your organization or your issue is perceived and understood by key decision-makers, stakeholders and the general public.
Our expertise in the following areas is unparalleled:
Public opinion environment assessment
Policy/Program formulation, evaluation and analysis
Issue awareness and perceptions
Communications strategy development
Advertising & communications testing and evaluation
Brand and corporate image, reputation and positioning
Website ideation, evaluation, usability testing and web channel testing
Risk or crisis management
Product development and concept testing and evaluation
We have no limitations to what methodology we can employ. For every research project we undertake, careful thought is given to our methodological and design recommendations. Our approach is to employ very specific tools for each client case.