Earnscliffe Strategy Group

Government Relations

At Earnscliffe our Principals have been decision makers in government, in the media and in the private sector. We have experience on both sides of the public policy table at every level of government in Canada. We know what decision makers want to hear from you, and more importantly how to maximize your time and opportunity when you speak to them.

Our approach to government relations is to brainstorm with you how to reach your goal, where the hidden obstacles lie, and how to overcome resistance. We’ll analyze with you the government’s values, goals and history of decisions in your sector. Then we will design a strategy to win.

As advisors with deep experience in how Canada fits in the world, we know the sub-text and the relationships that may come between you and success. Unlike other companies, we know the decision makers personally and can quickly map a path to success on your issues.

Earnscliffe is proud of its success over nearly a quarter century in advocating to governments on behalf of some of Canada’s most prestigious clients. We would be pleased to discuss how we might be of assistance to you.

Here are some of the skills, tactics and tools we bring to our clients as seasoned government relations advisers:

Governmental Analysis : providing you with an introduction to this government, its key players, their relationships, their allies, and their histories on your issues.

Intelligence Gathering : on government issues and plans just over the horizon.

Policy Analysis : frank and detailed assessments of policy and its sub-text.

Polishing your Message : every narrative can benefit from a review by experienced editors and advisors. We work with you to ensure that yours is as powerful and compelling as possible.

Mapping : detailed mapping of the path to success as your issue moves through the complex decision making machinery of government and Parliament.

Positioning : ensuring that every opportunity for you to align your goals with that of the government has been tested and developed.

Profile Building : raising your profile with decision makers, as a thought leader, as a source of counsel on policy, and through the media.

Alliance Building : connecting you and your issues with potential allies and partners in seeking to move decision-makers.

Campaign Management : you may decide you want to develop a full persuasion campaign on your issues. We have managed many such projects with great success for clients.

Audit and Performance Review : we are committed to delivering outcomes for clients. We’ll set specific targets and goals with you, and then conduct reviews assessing success.


Over the last twenty-five years, Earnscliffe has developed deep policy and industry expertise on the full array of policy issues. We know the culture and style of Canadian governments, and how to approach them effectively. We would love to discuss your issue and your goals with you at your convenience. To set up a time for a discussion please be in touch