Earnscliffe Strategy Group
 

Crisis Communications and Public Relations

Crises never show up according to a schedule. They usually strike when we least expect them, but they can threaten a business, a brand and a bottom line, not to mention your reputation. That’s when you need an experienced set of hands to help you assess the situation, identify and measure the threats and help you deliver a clear plan for managing the crisis.


Crisis communications encompasses the full range of communications skills: a realistic threat assessment, knowledge of government reactions and expectations, stakeholder management and communications, media training for key spokespersons, message development, a social media plan and media management.


Our crisis communications services include:

Media monitoring

Proactive and reactive message development

Media releases and backgrounders

News conferences

Media relations and media management plans

Management and execution of product or policy launches

War room operations

Web 2.0 and social media content

Earned media

Paid media

Stakeholder management and communications

Internal communication messaging development

Advocacy material design and development

Real time message and media management

 

Our crisis communications experts have real life experience in managing crises. Through our work in political and corporate war rooms, we’ve learned how to assess the potential damage of difficult situations and develop the strategic plans to turn a negative into a positive.


We know how to anticipate the toughest questions from the media, and also how to prepare the bulletproof response.


For more information on our crisis communications services, contact us directly.